At the heart of the winter market area…

Destination Jokkmokk

Right beside the park located in the middle of the winter market area, there is a large, gray three-floor house. Once known as Hotel Engelmark, the old building (which is more than 100 years old) is today the tourist information center and the office of Destination Jokkmokk, a part of Swedish Lapland. This is where tourists and market visitors can find answers to all the questions that they may have regarding the winter market, as well as recommendations for interesting events and exciting adventures during the winter market week – and of course during the rest of the year as well.

To read more about what Jokkmokk has to offer besides the winter market, check out Destination Jokkmokk: To do. There is also a list of restaurants that can be useful for winter market visitors. Jokkmokks has been named “Matlandethuvudstad 2014” (which can be loosely translated to “the capital of food in Sweden in the year of 2014”) by the Swedish Government, much because of the Sami cuisine, so I will be writing more about food experiences throughout the rest of the week.

Thomas Brandlöv, CEO of Destination Jokkmokk, is ready for the 2014 winter market.

Thomas Brandlöv, CEO of Destination Jokkmokk, is ready for the 2014 winter market.